Hi, I'm Lauren

Nice to meet you! I'm a digital marketer and recent grad specializing in campaign strategy, social media, and content creation. On this site, you'll find my portfolio and resume.

Top Skills

Content Strategy

Adobe Creative Suite

Semrush SEO Toolkit

Content Creation

Branding

See it in action

Education

Anderson University (SC) | B.A. in Digital Media Communication

Work Experience

For Glitter Gurlz Club

Developed a strategic brand identity and logo design for a mother-daughter beauty startup.

Decorative image by Ashford Marx on Pexels

6:19 Fitness Gym

Developed and implemented vertical video content across social media platforms.

Minor: Marketing

Projects

Explore my recent work.

For Glitter Gurlz Club

Branding and logo design for a mother-daughter beauty startup. Krystal Clayton, CEO, started making lip glosses as a way to connect with and pour into her daughters. She wanted an age-appropriate way to introduce them to womanhood and cosmetics, envisioning the brand as an affordable tool for mother-daughter bonding. Young girls can discover their femininity and identity, while moms can rediscover theirs and use the product to open up important life conversations.

A mock inbound campaign created as part of a university class project, where we created content strategy informed by Semrush keyword research to nurture leads through each stage of the funnel.